Your privacy · Looking back · September 21–24, 2026
A clearer choice when you visit Unroll
A visit to plan your next gathering should not leave you guessing about optional analytics. This week’s website improvements put that choice into clearer language, close to the moment you make it.
Choose what works for you
On public pages where optional analytics is enabled, Unroll offers a choice to allow it or select “Not now”. The notice explains what the optional collection is for: understanding visits and selected download or create actions on the public website.
You do not need to allow those optional analytics to read about Unroll. If you have allowed them, the website’s analytics preferences also provide a way to turn them off.
Your event is a different kind of space
A public page about Unroll is different from a link to your gathering. The website notice explicitly keeps private event and shared-album links outside this optional marketing collection. Advertising signals stay off.
That distinction matters when you send an album to family. Their reason for opening it is to see your photos. The public website’s optional marketing measurements do not extend into those private links.
Clearer information, without an all-or-nothing promise
Optional website analytics is only one part of how a service operates. Unroll’s privacy information separately describes error monitoring and other processing. Turning off optional marketing analytics should not be read as turning off every operational record.
If you want more detail before making a choice, the notice links to the privacy explanation. The goal of the update is to make the choice understandable, rather than ask you to agree to a label without context.
Why this belongs in our weekly improvements
Not every useful update changes how a photo looks. Some improve the confidence you can have while planning an event and inviting others to join.
The September 24 release confirmed these website preference controls were live. This article covers that public web change. Other work in the same release included mobile versions awaiting review and email experiments limited to the owner; those are not announcements of features available to everyone.